Lernen Sie die Übersetzung für 'online promotion' in LEOs Englisch ⇔ Deutsch Wörterbuch. Mit Flexionstabellen der verschiedenen Fälle und Zeiten. Febr. Eine Promotion dauert drei bis fünf Jahre - wenn alles gut geht. Diese neun Schritte helfen, Februar , Uhr Quelle: ZEIT online. Wenn Sie sich bereits für die Promotion an einer bestimmten Universität interessieren, sollten Sie unbedingt deren breites Informationsangebot nutzen.
This will eat away at your budget and prevent you from fully reaching your potential audience. You can prevent this by establishing clear messaging to your intended audience, verifying attributes about your audience prior to redemption and establishing guidelines for what makes someone eligible to participate in the promotion.
A non-offensive way to do this is to ask a set of questions in the submission form and then filtering eligibility based on how they answer these questions.
For example, you may find your target audience by simply asking 2 questions on the entry form:. While a promotion may not have the objective of attaining an immediate return on investment ROI , at some point your organization will need to know if the promotions you run make money in the long run.
Plan your ROI by finding the following numbers:. Establishing a limit to how many people can redeem your promotion is paramount to the perceived value of your promotion.
Part math, part science, part estimation, your redemption limit will be a key indicator to how long your promotion can run and when you will run out of inventory available.
To establish this limit, it is best to start with your previous history of running online promotions to understand what percentage of the impressions you generate result in action.
Use this number to determine where this fits into your budget. Once a limit is established, be very clear that of that limit within the terms and conditions of your contest.
Make the limit well known in advance to prevent confusion. Not only does this create a positive psychological effect on your buyer through scarcity, it also has legal implications.
In fact, it is illegal for a promotion to have a deceptive premise and not being transparent with the availability of the promotion is an easy way to violate the law.
It is my understanding that when American Express denied my ability to redeem their promotion they broke the law, and it turns out that this is an extremely common occurrence that often goes unnoticed.
This can also help prevent claims of unfair business practices if a promotion needs to be terminated early. All good things must come to an end, so establish an end date to your promotion and be clear with your audience on when it will end.
In these cases, the planned end date looks foolish when compared to how long the promotion actually ran. To account for this potential, think of your promotion end date in a matter of weeks and not months.
You can always extend the promotion into the future, but cutting off a monthlong promotion after 1 day is a sign of poor planning. If your promotion involves product purchased for distribution, make sure that you have enough product available to fulfill these purchases.
If you are sending customers to retail stores, make sure that your retailer partners have what they need in order to keep up with demand.
You could run the best promotion in the world, but if your product is unavailable in stores, a positive promotion will quickly become a black-eye for your organization.
Make sure that your legal department has done a full review of the terms and conditions of your promotion and looked over your website and promotional materials as well.
Make sure that your legal team ensures that you are not conducting a deceptive practice with your promotion. While any legal department can change the language of your terms and conditions, it takes a great legal department to investigate the parameters of your promotion and eliminate risk.
Make your legal department great by providing them with these steps as well. Assume that every person on the Internet will participate in your online promotion.
When that happens, will your company be able to handle the traffic, customer service needs and any backlash that may come out of your promotion?
It may be worthwhile to do a simulation of your promotion during the planning process to make sure that you have policies in place for how to deal with a much larger audience than you intended.
Who are the key players and decision makers? How will you respond to customer complaints? Which is more appealing, a Free Hamburger or Buy one Hamburger and get one free?
For some people, the offer is the exact same, but for the majority of consumers, the Free Hamburger is much more appealing. How could that be?
If you must pay your own money before receiving a free product? Many consumers will still take you up on the offer, but they are now constrained by their own resources.
Make sure that you have measures in place to de-duplicate your consumers by a variety of authentication methods.
For example, limit the number of times that an email address can enter into the promotion. Advanced marketers will also de-duplicate by household address, national change of address forms, data hygiene bureaus and more.
While these methods may add more complexity and up front cost to the promotion, they will represent an overall cost savings in the long run. The Internet is with us 24 hours a day and 7 days a week.
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